Best pals angry business ally Samantha Finigan and Whitney Swaffield architecture custom invitations that accomplish a abiding impression.
Samantha Finigan and Whitney Swaffield, a third-generation letterpress printer, aboriginal met while alive at a New Hampshire ad bureau in 2007. Although they initially affirmed over a adulation for their corresponding pups, Gus and Ruby, they anon apparent they had article abroad in common: the admiration to alpha their own business. At the time, Swaffield was creating invitations for her own wedding, and she and Finigan had started press jotter for accompany and family, too. Opening their own paper-goods shop, then, aloof seemed to accomplish sense. “We accomplished that we both had a affection and a skillset that wasn’t actuality offered here,” Finigan says.
And so, in 2009, Gus & Ruby Letterpress was born. Specializing in handmade, one-of-a-kind accident invitations, the Portsmouth-based aggregation has developed to accommodate three brick-and-mortar locations, including a aboriginal boutique that opened in October 2020 on Beacon Hill. “Neither of us anytime absurd how this little [operation] would advance into the blithesome business that it is now,” Finigan says. “It’s not absent on us how advantageous we are to do what we love day in and day out.”
Photos by Emilie Inc. Photography
Why accompany Gus & Ruby to Boston?
SF: Boston was absolutely the cardinal one abode [we had in mind] for our third store. Anywhere from 60 to 70 percent of our audience on any accustomed year were already advancing up from Boston to appointment us in Portsmouth [and Portland], so we knew that there was a bazaar for bodies who capital the [custom-stationery] experience. We accompany a lot of new account to Boston because our architecture faculty and artful are altered from added [local] stationers. And we absolutely do it all in our own shop: We are the designers, the printers, and the bodies who put the wax seals on the aback of your invitations. There’s article absolutely nice about actuality able to say that you apperceive who [touched the] pieces that are so important in your lives.
Why should couples opt for custom cardboard invitations rather than agenda ones or announcements from an e-commerce site?
SF: Back you’re alive with absolute people, they accept the clients’ best interests at heart. No online stationer is activity to email you and say, “Hey, that’s not the actual way to chat something” or “These two colors are apparently not activity to attending abundant together.” Accepting somebody who knows what your eyes is and who wants you to feel like aggregate came out absolute in the end is invaluable.
WS: Also, cardboard is one of the few pieces that will aftermost added than a lifetime if you booty affliction of it. Actuality able to attending aback at your parents’, grandparents’, or abundant grandparents’ bells invitations and apprentice added about what that day was like for them is such an absurd thing, abnormally [now when] aggregate is activity digital. It’s absolutely a keepsake.
Photo by Elizabeth LaDuca
What were your own bells invitations like?
WS: I got affiliated in backward August 2010 and had an alfresco bells at my grandmother’s house. It was a cool bright wedding, so my invitations were printed in assorted colors and had hand-drawn dahlias and calligraphy. I put them central muslin accoutrements printed with our names. It was years ago, but I still attending at them and think, “Oh, I aloof adulation these so much.”
SF: For my wedding, I said to Whitney, “Design whatever you anticipate is activity to be beautiful.” I assurance her implicitly. The afflatus was a Vermeer still life, so [the invitations featured] absolutely deep, angry jewel tones. It was actual type-driven and had lots of absorbing colors, such as eggplant and abysmal plum, forth with chestnut foil.
What’s your action for alive with couples on custom invitations?
SF: Typically, the antecedent acquaintance is a appointment either by phone, Skype, or in actuality in one of our stores. We’ll allocution about your adulation adventure and who you are as a couple, which absolutely access the all-embracing look. It can feel actual cutting as a applicant to try to distill your eyes into actual architecture elements, but that’s why you’re hiring us: to accept your [goals] and construe [them] to paper.
After that, we accomplish proposals and email those to you. Once everybody feels comfortable, we alpha the architecture phase—and that’s area the abracadabra happens. We’ll appearance you two to four altered concepts aural the aboriginal proof. We appetite audience to leave activity like the action was accessible and fun, and that the final artefact absolutely is a absorption of both them as a brace and the acquaintance they’re aggravating to actualize for their guests.
How has COVID-19 afflicted the way your business operates?
SF: We were already appealing accomplished at alive with audience remotely, as abounding of our couples are not local. But we’ve taken this time to fine-tune our alien acquaintance to accomplish abiding that all of our audience feel the adulation and the bespoke acquaintance we set out to serve alike from afar. For example, we’ve [tweaked] our sample-package action to [ensure we] get cardboard and ink swatches into the easily of audience so they can still see and feel the concrete elements of our designs after accepting to be in our space.
We’ve additionally been allowance our accepted audience cross this alteration mural by actuality proactive about the accent they add to their invitations—including capacity about how any new advice will be disseminated—and by extensive out to audience who accept had to accomplish the boxy best to adjourn to get them started on change-the-date cards. Providing admirable architecture for this advertisement is so important; it helps admonish our audience that admitting apathetic may be disappointing, the anniversary will appear [eventually]—and we and their guests are still so aflame for them.
Getting married? Alpha and end your bells planning adventure with Boston Weddings’ adviser to the best bells vendors in the city.
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