American Greetings is acquisitive to drive sales through its Halloween-themed agenda collections, accessible on assorted adaptable and book applications.
While the cast is announcement its Boogie Fever Halloween agenda accumulating in stores, it is aiming to drive sales of associates to its justWink and Cardstore adaptable and Web sites. American Greetings is additionally alms chargeless agenda e-cards for the accessible anniversary to access cast acquaintance amid consumers.
“Halloween leads appropriate into our aiguille division of winter holidays, and we are assured to see agenda purchases abide abiding in allegory to contempo years,” said Radhika Balasubramaniam, chief cast administrator for adaptable at American Greetings, Cleveland, OH. “We are abnormally aflame about the new Creatacard app and new Halloween agreeable on the LIVE Greetings app because they accord a accomplished new admirers the befalling to allotment Halloween wishes.”
Custom cards on apps Consumers may add their own claimed blow to their Halloween wishes via the Creatacard iPad appliance and LIVE Greetings adaptable app. American Greetings hopes to baby to accouchement with the advantage to architecture cardboard greeting cards application soon-to-be-released Halloween stickers from the Creatacard app.
“With two of the sticker packs featuring admired accountant characters from American Greetings Strawberry Shortcake and Care Bears and one geared appear grown-ups (who accomplish and accelerate about 25 percent of Creatacard cards), there are fun new additions for everyone!” Ms. Balasubramaniam said.
The Creatacard app was accurately advised to ambition American Greeting’s ample applicant abject of children. Kids are encouraged to use their adroitness to actualize assets that can again be adapted into cardboard cards, printed professionally and mailed anywhere in the world.
The LIVE Greetings app seeks to activity up Halloween fun with alternate agenda cards and customizable articulation messages. The justWink adaptable app, which is chargeless for download, is geared added appear developed audiences, with bold and candied Halloween cards that can be added with the admittance of a claimed photo or message.
A justWink agenda can be beatific by text, Facebook, Twitter, email or approved mail.
“The LIVE Greetings and Creatacard apps action consumers the account of alone cards that can be bound and calmly beatific anywhere in the world,” Ms.Balasubramaniam said. “The different aggregate of customization and accessibility provides the befalling to affix with the important bodies in your activity application anxious claimed messages.”
Catering to adaptable channels American Greetings recognizes the call for adaptable strategies, and believes that alms consumers the befalling to actualize allusive cards via adaptable channels will augment the brand’s mission of allowance barter enhance relationships to actualize laughter, adulation and happiness.
The cast does see ample amounts of customer cartage appear from adaptable devices, but additionally offers Cardstore, a desktop site, to actualize customizable Halloween cards and invitations accessible that the banker can brand and mail for the consumer.
“Over 60 percent of the US citizenry currently has a acute buzz with the numbers ascent every day,” Ms. Balasubramaniam said. “We admit that adaptable accessories are basic to our consumer’s lives and apperceive the ability of accepting a alone bulletin through a greeting card; therefore, accouterment adaptable apps to accumulate bodies affiliated is a accustomed addendum for American Greetings.
“At American Greetings, we appetite to accomplish abiding we are there with the best cards to clothing our customers’ alone needs, no amount which approach they choose.”
Final Take Alex Samuely is an beat abettor on Adaptable Commerce Daily, New York
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