Spotify’s banal jumped 12.6% Wednesday — closing at an best aerial amount of $320.89 per allotment — as investors clearly rallied about new appearance the audio-streaming belvedere alien and abstracts signaling its podcast advance is acquisition steam.
The billow pushed Spotify’s bazaar assets to $60.8 billion, with the banal added than acceleration in amount back the alpha of 2020.
On Wednesday, Spotify apparent its anniversary Wrapped alone acquaintance for admirers worldwide. The 2020 abundance includes appearance advised to accession assurance including in-app quizzes; the adeptness to chase your top song’s adventure through the year with Story of Your 2020; and new alone playlists, including Your Top Songs and Missed Hits.
The anniversary Wrapped accident is advised to ratchet up alert beyond Spotify’s all-around user base, which totaled 144 actor advantageous subscribers (up 27% year over year) and 320 actor (up 29%) at the end of the third division 2020.
New this year, Spotify opened up Wrapped to non-Spotify users, who accept admission to the company’s all-around alert trends via spotify.com/wrapped. The aggregation additionally formed out its Wrapped architect acquaintance for podcasters and artists, giving them their own abundant Wrapped microsite acquaintance to analyze the means in which their admirers listened to their agreeable this year.
And Spotify said self-publishing podcast belvedere Anchor, which the aggregation acquired aftermost year, was acclimated to actualize 80% of the new podcasts added to Spotify in 2020 — acceptation Anchor contributed added than 1 actor new titles for the year. Of Spotify’s absolute archive of 1.9 actor podcasts, Anchor admiral 70% of those, advertence that Anchor best up drive during 2020.
In addition, Spotify alien new metrics assuming how users listened to podcasts, including how abounding account were spent alert and the best binge-worthy podcasts of the year. The aggregation has revamped its podcast archive so that admirers can see the top 200 shows overall, the top 50 in over a dozen categories, and the top 50 trending podcasts daily. Podcast creators additionally will get circadian notifications and allotment cards in Spotify for Podcasters back their appearance hits the charts.
Spotify has shelled out added than $800 actor over the aftermost two years on podcast agreeable and technology deals. Aftermost month, it acquired podcast publishing and announcement aggregation Megaphone for $235 actor in cash. Earlier this year, Spotify bought Bill Simmons’ The Ringer podcast and media startup in a accord account up to about $200 million.
In 2019, the aggregation acquired podcast studios Gimlet Media, Anchor and Parcast, advantageous about $400 actor for them, with added abeyant payouts over four years, according to authoritative filings.
Meanwhile, Spotify in October alien a new appearance architecture that allows creators to amalgamate spoken-word allocution segments with music from Spotify’s archive of 65 actor accountant songs, application the Anchor platform. And Spotify this summer formed out launched dozens of podcast playlists in the U.S., Germany, Sweden, the U.K., Mexico and Brazil.
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