Over the accomplished 25 years, AKeynoteSpeaker.com has worked with dozens of accident planning companies, hundreds of Fortune 500 brands and bags of controlling leaders to architecture acceptable business strategies and avant-garde business campaigns.
So while COVID-19 may accept disrupted the affairs and contest industry, and briefly chaotic the acreage of appointment planning, it doesn’t accept to be a admiration for your organization. As we’ve explained beyond abundant keynote speeches and books like Think Like a Futurist, there are abounding means to monetize the business of accident planning—and abounding means to differentiate yourself and break advanced of the curve.
Following, you’ll acquisition 25 artistic means that you can capitalize on agents members’ different insights or accomplice with accountable amount experts to redesign affair programs, aggrandize or get added from featured accident content—and accumulate business advancing in the door.
Trade secret: The added artistic and different your offerings, the better-positioned to acclimate the alteration to online, agenda and amalgam solutions you’ll be.
Invitation-only online contest including meet-and-greets with acclaimed personalities, live-streamed courses/classes (e.g. cooking, storytelling, leadership, branding, etc.), basic abode chats, controlling roundtables and more.
Surveys, polls, focus groups and business intelligence on industries and bazaar segments of note.
Strategy planning and anticipation sessions with controlling teams.
Curated panels and accumulation discussions featuring arch minds in any accustomed field.
Branded articles, blog posts, eBooks, whitepapers and added artistic works by acclaimed industry pros.
Sponsored publications, websites and audio or video programs starring top experts.
Hosting, emceeing, and balance of video programming, e.g., centralized communications videos or accessible account announcements (PSAs).
Sponsored TV or radio account bales featuring arch brands.
Sale of training programs and advising courses.
Custom-themed contest (or accident advance aural beyond conferences), affairs and summits advised and produced in affiliation with sponsors.
Distillation of able ability into training manuals, guidebooks and added educational materials.
Repackaging of absolute agreeable assets to focus on and action added all-embracing acumen for specific verticals, i.e., repurposing a amusing media sales adviser for use by attorneys, accountants, absolute acreage agents, etc.
Cameos by acclaimed personalities at online gatherings, accord in basic contest and appearances in affiliation with media and columnist announcements.
Sponsored placements and annotation on arch amusing networks or industry websites and publications.
Sourcing of alien administration and advising assignment by accountable amount experts who are tasked to serve on a company’s lath of directors.
Mentorship and apprenticeship in business from today’s best acclaimed personalities.
Collaborations and co-signs with arch customer or business-to-business providers.
Books, tip sheets, training programs and added offerings on trending capacity (artificial intelligence, agenda transformation, agreeable marketing, etc.) brought to audiences in affiliation with anticipation leaders.
Custom educational programs that action official acceptance of accomplishment in specific areas of study.
Allowing individuals to allowance 30- or 60-minute one-on-one training sessions with accountable amount experts to ally and clients.
Online chats, question-and-answer sessions, abode conversations, networking contest and added starring acclaimed authors and personalities.
Sale of limited-edition, director’s cut and autographed copies of new books or artistic works, some of which may accommodate broadcast sections and materials.
Creating and advancement members-only communities and/or subscription-based solutions aggressive by arch speakers and capacity of interest.
Offering book development, architecture and publishing solutions, acceptance speakers to construe their talks into book and online mediums.
Providing different opportunities for superfans to adore one-of-a-kind admission to, and time with, their admired celebrities and industry bedrock stars, and/or affairs to be included in their latest accessible works.
As you can see, there are abounding means to acclimate and innovate about COVID-19, and restructure your agreeable offerings and solutions to allege to a host of new accident types and formats. The key is artlessly to commonly agreement with new approaches, and amend area you ability advice audience add value.
Event planners would do able-bodied to bethink that not alone are they experts at crafting clear agreeable of all types, they additionally adore aberrant admission to abounding of today’s best acclaimed anticipation leaders—relationships that they can capitalize on to accommodate all address of new and avant-garde programs and articles that are abiding to leave audiences raving.
Read Next: 10 Means Affair and Accident Venues Are Adapting to COVID-19
Scott is an award-winning professional speaker and is amid today’s best-known trends experts and futurists, and the bestselling columnist of Think Like a Futurist; Make Change Assignment for You: 10 Means to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty; and Millennial Marketing: Bridging the Generation Gap. The President and CEO of BIZDEV:The International Association for Business Development and Strategic Partnerships™, his website is www.AKeynoteSpeaker.com.
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